Toolbox Digital

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Tradie website
and Ads prices.
No surprises.

Websites, Google Ads and local SEO, each with its number next to it. The price is set before we start, and it’s the same one on the invoice.

Get my quoteCall 0489 276 306
  • From $2,500websites, paid once
  • $0 a monthno website fees
  • From $650/moGoogle Ads + ad spend
  • $950local SEO, one-off

The short answer

What does Toolbox Digital charge?

Toolbox Digital charges fixed prices, set before any work starts. Websites are paid once: The Toolkit is $2,500, The Workshop is $5,900 and The Worksite starts at $13,500. There are no monthly website fees, so no hosting fee, support plan or maintenance fee. After launch you pay only for your own domain name and email accounts, direct to whoever sells them. Google Ads management is billed monthly: Local Starter is $650 a month with free setup, Growth is $1,100 a month with a $495 setup, and E-commerce starts at $650 a month with a $795 setup. Ad spend is a separate bill, paid straight to Google and never marked up. Local SEO is a $950 one-off package, or $500 with a new website from us, and the ongoing SEO retainer is quoted to suit your market. Both monthly services are month to month, with no lock-in. Add-ons are priced per job, up front.

Our published prices, November 2026.

Who you pay, and when

Websites
Once
Local SEO package
Once
Google Ads
Monthly
SEO retainer
Monthly
Ad spend, domain, email
At cost
The longer answerWhat a tradie website costs in Australia

Websites

Websites. Paid once.

Three packages at fixed prices, set before we start. No monthly fees on any of them.

  • 01 / 03

    Live in 14 days

    The Toolkit

    Get your trade online, fast.

    $2,500

    • One-off. No monthly fees.

    Best forSole operators and new trade businesses

    Everything you need to get online:

    • Up to 6 pages, mobile-first responsive
    • We write the words. You check the facts
    • Built to load fast on a patchy signal
    • Core SEO, schema and Google Search Console
    • Google Analytics 4 with conversion tracking
    5 more included
    • Contact form with instant email alerts
    • Service-area map, testimonials and gallery
    • Blog or news section
    • SSL, custom domain and social links
    • No monthly fees: you pay only for your own domain and email
  • 02 / 03

    Most popular

    The Workshop

    A custom-designed local service website.

    $5,900

    • One-off. No monthly fees.

    Best forEstablished trades with several services or suburbs

    Everything in The Toolkit, plus:

    • Fully custom build, not a template
    • Service-area pages where distinct local content is justified
    • 10+ page service catalogue with schema
    • Live Google Reviews carousel
    • Multi-step quote form with photo uploads
    3 more included
    • Custom quote submission system
    • Google Ads and Analytics tracking via GTM
    • 5+ professional email accounts set up on your domain
  • 03 / 03

    Date set in your quote

    The Worksite

    Your website becomes a business engine.

    From$13,500

    • One-off. No monthly fees to us.

    Best forTrades selling products or taking bookings online

    Everything in The Workshop, plus:

    • Fast-loading front end with a secure app backend
    • Built-in job management with an AI interface
    • Job calendar and crew scheduling
    • Management dashboard with customer CRM
    • Financial tracking: revenue, deposits, takings
    4 more included
    • Automated invoicing and receipts
    • Full Google suite in your dashboard: Ads, Analytics, Search Console, Business Profile
    • Online bookings with deposits and automated reminders
    • Your own online store built right into your site, powered by Shopify
Compare all three, line by line
The three website packages compared, line by line
What you getThe ToolkitThe WorkshopThe Worksite
Price, paid onceThe Toolkit$2,500The Workshop$5,900The WorksiteFrom $13,500
Time to go liveThe Toolkit14 days from your details and photosThe WorkshopDate set in your quoteThe WorksiteDate set in your quote
Monthly fees to usThe ToolkitNoneThe WorkshopNoneThe WorksiteNone
PagesThe ToolkitUp to 6The Workshop10+ service catalogueThe Worksite10+, plus store and bookings
Words written for youThe ToolkitIncludedThe WorkshopIncludedThe WorksiteIncluded
DesignThe ToolkitClean and mobile-firstThe WorkshopFully custom, not a templateThe WorksiteFully custom, with an app behind it
Core SEO, schema and Search ConsoleThe ToolkitIncludedThe WorkshopIncludedThe WorksiteIncluded
Call and form tracking (GA4)The ToolkitIncludedThe WorkshopIncludedThe WorksiteIncluded
EnquiriesThe ToolkitContact form with instant alertsThe WorkshopMulti-step quote form with photo uploadsThe WorksiteOnline bookings with deposits and reminders
ReviewsThe ToolkitTestimonials and galleryThe WorkshopLive Google Reviews carouselThe WorksiteLive Google Reviews carousel
Service-area pagesThe ToolkitNot includedThe WorkshopWhere there’s real local contentThe WorksiteWhere there’s real local content
Email accounts set up on your domainThe ToolkitNot includedThe Workshop5+The Worksite5+
Job management, calendar and CRMThe ToolkitNot includedThe WorkshopNot includedThe WorksiteIncluded
Invoicing, receipts and takingsThe ToolkitNot includedThe WorkshopNot includedThe WorksiteIncluded
Online storeThe ToolkitNot includedThe WorkshopNot includedThe WorksiteBuilt in, powered by Shopify

Add-ons, on any package, are priced per job, up front. See the extras

Rent or own

A “free” website isn’t.

Some companies build your site for nothing and charge you every month to keep it switched on. It looks cheaper. Run it forward and see.

Month 32 is where renting overtakes owning. After that you’re still paying, and it still isn’t yours.

After 1 year
$948 rented$2,500 owned
After 3 years
$2,844 rented$2,500 owned
After 5 years
$4,740 rented$2,500 owned
  • RentedStop paying and the site usually goes with it. Check who holds the domain before you sign.
  • OwnedPaid once. The site and the domain are in your name, and there’s nothing to stop paying.

Pay-monthly “free” tradie websites were advertised at $79 and $89 a month in Australia in November 2026. We used $79.

The Toolkit, paid once

What the $2,500 pays for.

Everything in The ToolkitHow no monthly fees works

  • Built for phones first.Up to six pages.
  • Set up for Google.Core SEO, schema and Search Console.
  • Enquiries counted.GA4 counts number taps and form sends.
  • Live in 14 days.Once we have your details and photos.
  • Yours to keep.In your name: site, domain, accounts.
  • Built by the founders.Chris and Paul. No account managers.

Ad spend is separate

Your ad spend goes to Google. Not to us.

The prices above are our management fee. What you spend on clicks is a second bill: you pay it straight to Google, and we never mark it up.

See where the money goes
  • Bill 1 · To Toolbox

    The management fee

    From$650a month

    A flat monthly figure, not a cut of what you spend. Month to month.

  • Bill 2 · To Google

    Your ad spend

    $0markup

    Your budget, paid straight to Google. We confirm a test budget with you before you commit.

Local Starter
Up to $2,000/mo
Growth
$2,000 to $6,000/mo
E-commerce
$2,000+/mo

Recommended ad spend for each tier, as a guide.

Local SEO

Local SEO. Once, or ongoing.

The $950 package fixes what’s holding your site back, once, with nothing ongoing to pay. The retainer keeps the work going month to month, for as long as you want it.

  • 01 / 02

    One-off

    Local SEO rectification package

    For a site that’s already live and has problems that need fixing.

    $950paid once

    • One time. No ongoing payment.
    • No lock-in

    Getting a new site from us? Then this package is $950 $500.

    What we do:

    • Full SEO audit
    • Local SEO improvement package
    • Google Business Profile optimisation
    • Maps pack optimisation
    • Listing on relevant local directories

    Not in this one:

    • Content writing (articles, case studies, etc)
    • Dedicated backlink building
    • Ongoing reporting (this is a one time package)

    Want those too? They’re what the retainer is for.

  • 02 / 02

    Ongoing

    Ongoing SEO improvement retainer

    The longer game: keeping your site’s SEO maintained and improving, month after month.

    Custom quote

    • Based on your goals and market.
    • Billed monthly
    • No lock-in

    We review progress over an initial 3 to 6 months. Timing and outcomes vary by starting point, market and competition.

    What you get:

    • Full SEO audit
    • Backlink building
    • Blog post writing
    • Case study development
    • Monthly SEO reporting
    • Everything in the $950 package

    No hidden fees. Upfront pricing. You get the monthly figure before anything starts.

Not sure which one fits? Tell us where your site’s at and we’ll give it to you straight. Call 0489 276 306.

Extras

The extras. Priced up front.

Everything that sits outside a package price. Setup fees are set. Add-ons are priced per job, and you get the number before we start.

Ask about an extra

With a set price

Website add-ons, priced per job

  • Logo & branding designPer job

    A logo and a look to go with the new site.

  • Blog post writingPer job

    Posts written for you. It’s also part of ongoing SEO.

  • Custom integrations or a customer portalPer job

    Wire the site into the tools you already use, or give customers their own login.

  • Google Ads or Meta campaign managementPer job

    Paid ads pointed at the new site. Google Ads has its own monthly tiers.

  • Additional language or location rolloutPer job

    The same site, rolled out in another language or for another location.

Paying monthly for a tool? We’ll build you your own.

Booking widgets, quote forms, review feeds, job software. Where it’s worth doing, we rebuild it into your site and the subscription can stop. You get a fixed price before we start.

See what we rebuild

Straight up

What isn’t on this page.

Four numbers we can’t print on a price list, and when you get each one.

What is fixed is the price. It’s set before work starts, and the number on the quote is the number on the invoice.

  1. GST

    Your written quote confirms how GST is treated, along with the scope and the payment terms, before any work starts.

    In your quote

  2. Your ad spend

    It’s your budget and it’s paid straight to Google, never marked up. We recommend a range for each tier and confirm a test budget with you before you commit.

    Your call

  3. Other people’s prices

    Your domain name, your email accounts, and Shopify on a store build. You pay each of them direct, at their price.

    At cost

  4. Jobs that have to be measured

    The Worksite starts at $13,500 and scales with the store. Ongoing SEO is quoted for your goals and your market. You get the figure before anything starts.

    Quoted first

Questions

Paying for it, plainly.

Not answered here?

0489 276 306
How much does a tradie website cost?

Three fixed prices: The Toolkit at $2,500, The Workshop at $5,900 and The Worksite from $13,500. Each one is paid once. There are no monthly fees: after launch you pay only for your own domain name and email accounts, direct to whoever you buy them from.

Are there any monthly fees?

Not on a website. We don’t charge for hosting, a support plan or maintenance. Google Ads management and ongoing SEO are monthly services, month to month with no lock-in, because someone is working on them every month.

Where does my site live?

On fast global hosting, in an account in your name. A site built our way costs next to nothing to keep online, which is why we don’t charge a hosting fee. We set the account up, launch the site and hand you the keys. If your build needs a paid platform, such as Shopify for an online store, you pay that platform direct, at cost.

What if I need a change after launch?

If something we built isn’t working, we fix it, and that’s on us. For anything new, such as a page, a service or a fresh batch of photos, tell us what you need and you get a fixed price before we start. There’s no retainer and no lock-in. The site is yours, so you or anyone you choose can change it too.

How much does Google Ads management cost?

Local Starter is $650 a month with free setup. Growth is $1,100 a month with a $495 setup. E-commerce, for online stores, starts at $650 a month with a $795 setup. Your ad spend is a separate bill: you pay it straight to Google, and we never mark it up.

How much does local SEO cost?

The local SEO package is $950, paid once, with no ongoing payment. If you’re getting a new website from us, it’s $500. Ongoing SEO is a monthly retainer, quoted to suit your goals and your market, with no lock-in.

Will the price change once we start?

No. The price is set before work starts, and the number on the quote is the number on the invoice. Your written quote confirms what’s included, what isn’t and how changes are handled. If you ask for something extra along the way, it’s priced as its own job, up front.

Am I locked into anything?

No. A website is paid once, so there’s nothing to cancel. Google Ads and ongoing SEO are month to month. The site, the domain, the Google Ads account and its history are yours.

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Tell us your trade and what you’re after. We’ll send back a fixed price and the package that fits.

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