SEO Optimization

At Toolbox Digital, we offer no-frills SEO services designed to help Australian tradies rank higher in Google searches. Our focus is on local SEO strategies that drive high-quality leads to your business.

We keep things simple, transparent, and effective, ensuring your business stands out in local search results and appeals to Australian customers.

SEO optimization process

Our SEO Optimization Process

1. Keyword Research

We identify the most relevant and high-converting keywords for your trade and local area.

2. On-Page Optimization

We optimize your website's content, structure, and meta data to improve search engine rankings.

3. Local SEO & Link Building

We improve your local online presence and build high-quality backlinks to boost your authority.

Local SEO rectification package

$950 one time. No ongoing payment.

Get your site optimised for Local SEO.

This package is designed primarily for rectifying existing issues. If you are getting a new site through us, this package is available at a reduced rate of $500.

Full SEO audit

Local SEO improvement package

Google My Business optimisation

Maps pack optimisation

Listing on relevant local directories

Not included in this package:

content writing (articles, case studies, etc)

Dedicated backlink building

Ongoing reporting (this is a one time package)

Ongoing SEO improvement retainer

$variable per month pricing based on your needs.

No hidden fees. Upfront pricing.

This package is designed as a longer term solution to maintain and improve your site's SEO. We recommend a commitment of at least 3-6 months to see significant results.

Full SEO audit

Backlink building

Blog post writing

Case study development

Monthly SEO reporting

+ everything in the Local SEO package

Frequently Asked Questions

Local SEO is making sure your site is optimised to that your business appears in Google/Bing search results when people look for services in your area - like on maps or for searches like 'plumber near me'. It's crucial for tradies because most of your customers are likely nearby. Good local SEO increases your visibility in these searches, helping you attract more local customers and compete effectively in your service area.
To improve your Google My Business listing: keep your information accurate and up-to-date, add high-quality photos of your work, encourage happy customers to leave reviews, respond promptly to all reviews, post regular updates about your services or special offers, and ensure your business categories are correct. A well-optimized GMB listing can significantly boost your local visibility.
Local SEO results typically start to show within 3-6 months, but we often see great results sooner (depending on competition and your starting point). Some improvements, like updating your Google My Business listing, can show quicker results. However, SEO is an ongoing process, and maintaining and improving your rankings requires consistent effort over time.
A blog can be beneficial for tradies - it allows you to show you know your stuff, and provide helpful tips to potential customers. There are obviously great SEO benefits too, but it's only worth doing if you can commit to posting quality content regularly. If you can't maintain it (or don't want to keep paying writers), it can be more effective to focus on other aspects of your website and local SEO strategy instead.

Ready to start improving the visibility of your site?

Make it easy for your customers to find you and dramatically increase organic inbound leads.

Let's get started!