Digital Advertising - Google Ads Management

Google Ads allow tradies to display ads when people search for relevant services in their area. You bid on keywords related to your services, and your ads appear in search results above all the organic results when these terms are used. You only pay when someone clicks on your ad. For local businesses, Google Ads can be set to target specific geographic areas, ensuring your ads reach potential customers in your service radius.

The ROI for Google Ads in the trades industry can vary widely, but many businesses see a positive return. On average, tradies might expect to see a return of $2 to $3 for every $1 spent on Google Ads. However, this can be higher with well-optimized campaigns. Your specific ROI will depend on factors like your industry, competition, ad quality, and website conversion rate.

Google Ads help you get qualified leads by showing your ads to people actively searching for your services. You can target specific keywords and locations, ensuring your ads reach potential customers at the right time and place. Features like ad extensions allow you to include your phone number or location, making it easy for leads to contact you directly. You can also use remarketing to re-engage people who've visited your website before, which can be very useful depending on your offering.

Both Google Ads and Facebook Ads can be effective for tradies, but they serve different purposes. Google Ads are great for capturing high-intent leads - people actively searching for your services. Facebook Ads are better for building brand awareness and targeting based on interests and demographics. Ideally, use both as part of a comprehensive strategy, but in our experience Google Ads often work better for tradies due to the immediate need nature of many trade services - which is why this is the focus of our offeing at this time.